Questions:

1. Consider how the music videos use mise-en-scene to represent the artists in a specific light.

• the mise en scene at the beginning depicts his name in speakers which represents him as an ambassador of music and modern and current.
• close up shot of high tops, iconography of urban culture.  connotations of urban dance culture.
• fish eye and close up shots, represent him as a rap artist rather than a vocal singing artist.  The audience know immedietely the genre of artist because the video uses typical codes and conventions.
• editing of camera shots shows him changing clothes which represents him as being wealthy and able to afford lots of clothes. 
• deviates away from the stereotypical rap artist throughout because he doesn't have the conventional bling of some artists. 

Misha B

• the mise en scene depicts her 'costume' as being an expensive and outrageous dress.  This is juxtaposed with the urban landscape behind her.  It represents her as rich, however shows that the narrative of her life has meant she's come from nothing to where she is now.
• The narrative of the video is serious and meaningul which could mean she is trying to represent herself as a serious and legitimate artist, rather than someone from a reality TV show.
• modern Birtish style.  Depicts her standing on a basketball court in medium and close up shots. 
• Simple, eye to eye camera shots - she's trying to connect with and relate to the audience.
• ideologies of family represented through the editing of images. 

1. Is the music industry doing enough to challenge stereotypes?  (black/white.  male/female)

• It does help to change stereotypes because it represents black people with wealth and money and traditional sterotypes do not represent them like this.
• The narrative Misha B and her Father, in particular him being white and a drug addict and ruining the family relationship, challenges the stereotype.
• the narrative in her video represents her as independent woman who is interested in family narratives, rather than the streotypical boy meets girl narrative.
• Challenge stereotypes with the clothes that the artists are depicted in eg:  Labrinth and his jeans. 

1. Why do music artists need to promote themselves on different platforms?