0 7 ‘To connect, to create, to share creativity or thought, to discuss, to collaborate, to form groups or to combine with others in mutual interests or passions. If you can’t see the
point of any of those things, you will not see the point of Facebook.’
(www.guardian.co.uk)
What opportunities and/or disadvantages do new and digital media have for audiences?
(48 marks)
Advantages
- allow people to create own youtube clips, for example of The Dark Knight rises - UGC uploaded clips out took the actual trailer in terms of numbers of views.
- you can create your own web pages easily so people are able to set up businesses or promote their brand easily. In the film industry this works with smaller, independent production companies who are more able to connect with fans.
- sharing ideas on Twitter and facebook allows immediete reactions from people and means brands/companies/films/celebrities can interact with fans straight away.
- increases opportunities for freedom of speech. Can also be a disadvantage - guy blowing up airport.
- allows niche audiences to grow.
- no corperations to stifle the creative process. Birdemic film, not allowed into cinemas but advertised online - word of mouth on Twitter and facebook got it to Cannes.
- easier to access pirate copies of films and TV shows.
- access to celebrities lives in a way we've never had - Twitter allows this barrier to be broken down. Eg Oscar Pistorious.
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