New and digital media offers media institutions different ways of reaching audiences.

Consider how and why media institutions are using these techniques. (48 marks)

• Media can use the internet to you interact with their audience, to promote or improve their film or to get feedback. 
• Can reach a younger audience as there are lots of teenagers on the internet. 
• You can target teens by advertising on facebook, Twitter, youtube.  (EXAMPLE)
• Allows more people to access what institutions want us to see.
• Different platforms can be used to promote a film for example APPS (EXAMPLE) 
• Faster to communicate with audiences.
• Mass promotion between institutions - teaming up to promote something.
• Niche and specific audience. 
• Customers can be made to feel special, like a priority.
• Audience can access the media at any time because of the availability of the internet. 
• E4+1 anmd dejavu - audiences are more up to date.
• Audience have freedom.
• 'The audience narrative has changed as they are able to enjoy a very specific diet of programmes or films that they are interested in.'
• Can access MEdia anytime anywhere and therefore people are able to see new promotions etc immedietly.
• Direct interaction with fanbase eg:  email subscriptions.
• online services  - version online.
• Love Film - promotions offered to entice customers in. 
• Once customers are signed up for something, their details are there for institutions. 
• Websites are becoming more advanced in their ways of interacting with consumers. (EXAMPLE)