Year 13 Homework.  Answer one of these questions under timed conditions, including at least three theories, at least 3 debates, and at least 10 Media terms

4c) The development of new/digital media means the audience is more powerful in terms of

consumption and production. Discuss the arguments for and against this view.

(48 marks)

OR

 

4d) “The new generation of UK media power players are going straight to their audience via the

web”

www.mediaguardian.co.uk Monday July 14 2008.

How have media institutions responded to the opportunities offered by new/digital media?

(48 marks)

 

(48 marks)