Mark Scheme for AS Question for Year 12 Homework

Level 4
(26-32 marks)
• Thorough and precise cross-media study
• Thorough application of knowledge and understanding of audience production
• Thorough use of a range of detailed examples from three media platforms
• Clear, well organised and appropriate communication. Engaged response with fluent
use of media terminology
At the top of this level candidates show confident understanding and application of media
ideas/issues/theories/debates
Level 3
(17-25 marks)
• Clear and concise cross-media study
• Sound application of knowledge and understanding of audience production
• Satisfactory use of a range of examples from three media platforms
• Clear and appropriate communication. Ideas are structured with consistency and
media terminology is used accurately
At the top of this level candidates show sound understanding of media
ideas/issues/theories/debates
Level 2
(9-16 marks)
• Generalised and sketchy cross-media study
• Some application of knowledge and understanding of audience production
• Adequate use of some examples from at least two media platforms
• Communication of ideas may be inconsistent with some limited use of media
terminology
At the top of this level candidates make reference, possibly implicitly, to media
ideas/issues/theories/debates
Level 1
(1-8 marks)
• Vague and undeveloped cross-media study
• Limited application of knowledge and understanding of audience production
• Scant or generalised use of examples from perhaps only one media platform
• There may be some confusion and imbalance within the response
At the top of this level answers may show limited awareness of media
ideas/issues/theories/debates and/or media terminology
Level 0
(0 marks)
• No relevant/appropriate/suitable response