Distribution and Marketing
§What was the impact for marketing
and consumption from the following aspects of distribution for your
film?
Who were the distributors? How well known is/was the company? What is their track record as distributors? (other films they have distributed)
Who was the target audience for your film? How do you know?
How did the film-makers decide where to release the film and when? What was the eventual release pattern nationally and locally?
What deals were made for distribution abroad? How easily were these deals secured?
Why did they at any stage change their plans for the release pattern, and if so, why?
What was the marketing and advertising strategy for the film?
Who were the distributors? How well known is/was the company? What is their track record as distributors? (other films they have distributed)
Who was the target audience for your film? How do you know?
How did the film-makers decide where to release the film and when? What was the eventual release pattern nationally and locally?
What deals were made for distribution abroad? How easily were these deals secured?
Why did they at any stage change their plans for the release pattern, and if so, why?
What was the marketing and advertising strategy for the film?
§Was there a premiere, and if so,
where?
Was your film distributed to digital cinemas?
When did it go to DVD, HD-DVD and what are the sales figures?
How important are internet downloads and YOUTUBE
How does the official film website market the film? Are there any official and blogs, etc.?
Find film posters and analyse them for how they reach their audience(s) targeted British audiences to see the film.
What outlets were used for advertising? Were TV spots used?
Were there any merchandising tie-ins? (products/toys, posters, photos, etc. Who were the consumers/audiences for those?) How were they introduced (as a marketing campaign in the weeks leading up to the release of the film?)
Was any additional publicity gained, and if so, how?
How did the distributors market the film by utilizing “the talent” to appear on TV and radio shows? What kinds of press stories were released as and before the film came out?
Was your film distributed to digital cinemas?
When did it go to DVD, HD-DVD and what are the sales figures?
How important are internet downloads and YOUTUBE
How does the official film website market the film? Are there any official and blogs, etc.?
Find film posters and analyse them for how they reach their audience(s) targeted British audiences to see the film.
What outlets were used for advertising? Were TV spots used?
Were there any merchandising tie-ins? (products/toys, posters, photos, etc. Who were the consumers/audiences for those?) How were they introduced (as a marketing campaign in the weeks leading up to the release of the film?)
Was any additional publicity gained, and if so, how?
How did the distributors market the film by utilizing “the talent” to appear on TV and radio shows? What kinds of press stories were released as and before the film came out?
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