Year 12 Homework Thursday December 6th.  Answer the case study question below:
In your answer you should:
 ! show how and why media institutions in your case study have been responsive to
change
! support your answer with reference to a range of examples from three media
platforms. (32 marks)
’It is not the strongest that survive but those most responsive to change.’
How and why do media institutions continue to change?

The question is asking us to write about how the institutions might change their marketing to a wider audience.  Another thing we could look at is how things are distributed and sold.  Additionally the question is asking us to think about how insitutions have to change their image and also how they might need to change to keep up with new a digital Media.

1.  The Hunger Games  - Lionsgate - have had to use a lot of social Media for their advertising.  Youtube and Yahoo for example throughout the time it was being broadcast in the cinema.
2.  UGC   - websites and virtual worlds.  Website example www.hungergamesarena.com  - people can make profiles and become citezens of the world.   Active audiences nowadays.  They are having to change to build a community and also to engage with audiences who have access to the internet and who want to be more involved with the products.
3.    Paranormal Activity 4 - twitter feed to interact with audiences.  Retweet positive messages that fans give -  U&G theory of interaction.  made by Paramount - a smaller institution, less money, less budget but the film did adapt to a changing of audience expectations. Showed people watching the film in test screenings so people can see others' reactions to it.
4.  Audiences don't have to buy the DVD anymore, they can access it on Love Film etc.   Film companies might have to change the quality of their product to entice people with bluray or High Definition.   Bonus DVDS  - Attack the Block behind the scenes. 
5.  Merchandise - might have to capitalise on selling this.  Hunger Games outfits - (EXAMPLE of most expensive outfit you can buy).
6.  Companies have to make films or extras available for ipads/iphones etc to allow people to access them.
7.  Streaming on the same day as the release date.
8.   Advertising and Marketing - viral marketing.  (FIND EXAMPLES FOR YOUR FILMS).
9.  Using popular culture to promote a film, or using nostalgia to promote.   Institutions might have to move with their audiences so as more people become internet users and become Media litearte, they have a larger pool of people to market to and to connect with. 
10.   More formualic films  - franchises of films that all work in the same way and on the same premise.