Year 13 Homework

Most of the traditional media’s attempts to compete with new and digital media have
been too little and too late. Does your case study support this view? (48 marks)

Media Terminology

FANTASTIC Media Terms Site

http://brianair.wordpress.com/film-theory/glossary-of-media-terminology/

Year 12 Homework  - answer the questions on the Nike Advert.  Time yourself for 1 hour and then complete the Section B question for 45 minutes.  Hand written. 

1.  How is sport represented in the advert?

2.  How does the advert promote Nike's brand values?

3.  What does the advert use to catch the attention of the viewer?

4.  How does the advert use celebrity and humour to appeal to the audience?


Section B - To be successful, media institutions have to uise a variety of media platforms.' To what extent is this true of your cross media study?

In your answer you should:

• consider possible advantages across a raneg of media platforms.
• Support your answer with reference to a range of examples from three media platforms.

Year 12 - please can you also go onto one another's work on the TV programmes and make a comment.  You need to be interacting with one another's work much more and I want to see comments about what they've done well and what else they could have done.

Year 12 Cover Work

Apologies for not being in at all this week year 12, I will look through all of your answers from today and mark them.

I would like you to step up your research for your films and your case study, and make sure that you have everything needed to answer the questions.

Please can you go through the list that I posted last week and post it on your blog, with details of what information you have for each bullet point.  Additionally, I would like you to brainstorm answers to this question by writing 20 bullet points of things that you would include.

In what way has new and digital media has impacted on the products in your case study and how they are received by the audience?  

If you complete this, continue with your research for your films.



Year 13 Cover Work

Apologies for not being in at all this week year 12, I will look through all of your answers from today and mark them.

I would like you to step up your research for your films and your case study, and make sure that you have everything needed to answer the questions.  Please bullet point 20 answers to the question below onto your blogs, and for each bullet point include the text that you would use to illustrate it.

Do you believe that new and digital media has changed the Media landscape for the better or worse? 

If you complete this continue with your research for your new and digital media case study. 

Year 12 Cover Work Wednesday March 6th.

Each take one of these theories, research them, post information about them onto your blog and write a paragraph explaining them in your own words. Then find two clips  of moving image to post on your blog that could be analysed using the theory.

1.  Postmodernism (Sophie)
2.  Reception Theory (Sophie Jones)
3.  Propp (Billy)
4.  Two Step Theory (Jordan)
5.  Barthes and signifiers (Jade)
6.  The Male Gaze (Amy)
7.  Toderov and Equilibrium (Matt)

Read one another's blogs and find out about each different theory.  You can ask others for help with thinking of sample MOVING IMAGE texts to include to analyse through the lense of the theory.

If you finish, continue your research for your Case Study.

MEST 3 Section B

Question 7

0 7 ‘To connect, to create, to share creativity or thought, to discuss, to collaborate, to form groups or to combine with others in mutual interests or passions. If you can’t see the
point of any of those things, you will not see the point of Facebook.’
(www.guardian.co.uk)
What opportunities and/or disadvantages do new and digital media have for audiences?
(48 marks)
Advantages

• allow people to create own youtube clips, for example of The Dark Knight rises - UGC uploaded clips out took the actual trailer in terms of numbers of views.
• you can create your own web pages easily so people are able to set up businesses or promote their brand easily.  In the film industry this works with smaller, independent production companies who are more able to connect with fans.
• sharing ideas on Twitter and facebook allows immediete reactions from people and means brands/companies/films/celebrities can interact with fans straight away.
• increases opportunities for freedom of speech.   Can also be a disadvantage - guy blowing up airport. 
• allows niche audiences to grow.
• no corperations to stifle the creative process.  Birdemic film, not allowed into cinemas but advertised online - word of mouth on Twitter and facebook got it to Cannes. 
• easier to access pirate copies of films and TV shows. 
• access to celebrities lives in a way we've never had  - Twitter allows this barrier to be broken down.  Eg  Oscar Pistorious. 

Disadvantages