Holiday Homework  -  REVISION REVISION REVISION!!!!

Year 12 - complete all of the tables in the revision guide.  Boys - the revsion guide is in with your reports. 

Year 13  -  Complete two practise questions from the list I posted on the blog recently and also continue to research the Impact of New and Digital Media on the film industry, with a specific focus on one new media text such as Youtube or Facebook or Twitter.

 

Year 13 Friday 22nd March

For your case study – brainstorm how  each of the following link with it:

(copy and paste it onto your blog and then underneath brainstorm things that relate to 'THE IMPACT OF NEW AND DIGITAL MEDIA ON THE FILM INDUSTRY.')

The internet (web, email, VoIP, chat), mobile telephony (txt, 3G, smart phones), gaming, new media technologies like MP3, High Definition, PVRs (Sky+, Freeview+ etc.)

Pluralism - use this theory as one of the ones to support your  answer one of the question in the previous post. 

Audiences are seen as capable of manipulating the media in an infinite variety of ways according to their prior needs and dispositions. 

Then answer one of the questions onto your blog.

Year 13 New and Digital Media Questions

Pick some of these questions to use as revision

Digital media have, in many ways, changed how we consume media products.”  Who do you think benefits most – audiences or producers?

“Media institutions are right to feel threatened by new/digital media.”  Consider this statement and show how media institutions are reacting to technological developments.

The development of new/digital media means the audience is more powerful in terms of consumption and production.  Discuss the arguments for and against this view.

“The new generation of UK media power players are going straight to their audience via the web” www.mediaguardian.co.uk  Monday July 14 2008.  How have media institutions responded to the opportunities offered by new/digital media?

Developments in new/digital media mean that audiences can now have access to a greater variety of views and values.  To what extent are audiences empowered by these developments?

Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

Year 12 homework this week
Answer the question your presented on in class under timed conditions for 45 minutes on paper.   Also answer last weeks questions if you haven't done so yet!

Year 13 Homework
Answer last weeks question if you haven't already done so - timed for 1 hour. 
Listen to the most recent Guardian Media Podcast and blog about 10 things you learnt from it. 
Pick one of the most recent questions on the blog and write an answer to it, referring to at least 3 theories and highlighting all Media terminology.

Guardian Podcasts

Link to Guardian Podcast

http://www.guardian.co.uk/media/audio/2013/mar/15/media-talk-podcast-press-regulation

Case Study MEST 1

Year 12 Work Wednesday and Thursday - planning a case study answer and presenting it.  A walking talking exam answer.

To do:

• Brainstorm initital thoughts on the question
• Decide your key idea in your essay.  For example:  I am going to say that the advertising industry has a huge amount of power over the media products, and that the synergy between them is completely necessary in order to drive sales and audience figures. 
• Find examples from all of your films to illustrate the question (for each platform)
• Make sure you've used Media terminology in every sentence
• Prepare a 3 minute presentation of the question and your case study to the rest of the class. 

ADDITIONAL SAMPLE QUESTIONS

MEST 1: Section B Investigating the Media

1. What is the relationship between the media products in your case study and the advertising industry?

In your answer you should:

• Show how media products from your case study have been influenced by

advertising

• Support your answer with reference to examples from three media

Platforms

2. How people and/or places are represented in the media products in your case study?

In your answer you should:

• Evaluate how people and/or places are represented in the media products

in your case study

• Support your answer with reference to examples from three media

Platforms

  

3. Is the media ‘dumbing down’? Discuss this statement in relation to the

media products from your case study.

In your answer you should:

• Evaluate to what extent the media products in your case study do more

than just entertain

• Support your answer with reference to examples from three media

Platforms

  

4. Consider the role of new technology in your case study. How has it enhanced audience engagement and activity?

In your answer you should:

• Evaluate how new technologies have been used in the media products

from your case study to allow audiences to become more active

consumers and/or producers

• Support your answer with reference to a range of examples from three

media platforms

Sample Mest 3 Response

Why do Media institutions rely so heavily on new technology to market their products?

In the modern media landscape, new technology changes almost daily, and therefore institutions must keep up with the challenges posed and adapt accordingly.  Twitter for example is responsible for the successful marketing of most films today, and films will not only have their own characters ‘Tweeting’, but the institutions themselves will engage with the twitter landscape.  The post modern landscape means that reality and fiction are often blurred in the marketing of products; and audiences now want to engage tangibly with the narrative of the film.  They want to be a part of it.  The use of

facebook as a marketing tool is another key element of marketing for institutions.  Whilst browsing online and being simultaneously logged into facebook, your browsing preferences are recorded, and appear as adverts on your facebook page.  We are bombarded with adverts to make our lives better,  to increase our sense of well being, to reach the top of our hierarchy of needs.  Because of this daily diet of marketing, institutions must adapt and change to ensure that they are delivering the same, or better than their competitors.   The idea of Marxism and of the ruling classes dictating to us what is important, is reflected in the advertising and marketing industry, as the narrative that is created is consistently one of ‘commodities’ being the most important thing.  Institutions now will use phones to connect directly with their audience; essentially the gate keepers of information have been taken away, and now audiences can access the information from institutions about their products with much more immediacy. 

Year 13 Homework

Most of the traditional media’s attempts to compete with new and digital media have
been too little and too late. Does your case study support this view? (48 marks)

Media Terminology

FANTASTIC Media Terms Site

http://brianair.wordpress.com/film-theory/glossary-of-media-terminology/

Year 12 Homework  - answer the questions on the Nike Advert.  Time yourself for 1 hour and then complete the Section B question for 45 minutes.  Hand written. 

1.  How is sport represented in the advert?

2.  How does the advert promote Nike's brand values?

3.  What does the advert use to catch the attention of the viewer?

4.  How does the advert use celebrity and humour to appeal to the audience?


Section B - To be successful, media institutions have to uise a variety of media platforms.' To what extent is this true of your cross media study?

In your answer you should:

• consider possible advantages across a raneg of media platforms.
• Support your answer with reference to a range of examples from three media platforms.

Year 12 - please can you also go onto one another's work on the TV programmes and make a comment.  You need to be interacting with one another's work much more and I want to see comments about what they've done well and what else they could have done.

Year 12 Cover Work

Apologies for not being in at all this week year 12, I will look through all of your answers from today and mark them.

I would like you to step up your research for your films and your case study, and make sure that you have everything needed to answer the questions.

Please can you go through the list that I posted last week and post it on your blog, with details of what information you have for each bullet point.  Additionally, I would like you to brainstorm answers to this question by writing 20 bullet points of things that you would include.

In what way has new and digital media has impacted on the products in your case study and how they are received by the audience?  

If you complete this, continue with your research for your films.



Year 13 Cover Work

Apologies for not being in at all this week year 12, I will look through all of your answers from today and mark them.

I would like you to step up your research for your films and your case study, and make sure that you have everything needed to answer the questions.  Please bullet point 20 answers to the question below onto your blogs, and for each bullet point include the text that you would use to illustrate it.

Do you believe that new and digital media has changed the Media landscape for the better or worse? 

If you complete this continue with your research for your new and digital media case study. 

Year 12 Cover Work Wednesday March 6th.

Each take one of these theories, research them, post information about them onto your blog and write a paragraph explaining them in your own words. Then find two clips  of moving image to post on your blog that could be analysed using the theory.

1.  Postmodernism (Sophie)
2.  Reception Theory (Sophie Jones)
3.  Propp (Billy)
4.  Two Step Theory (Jordan)
5.  Barthes and signifiers (Jade)
6.  The Male Gaze (Amy)
7.  Toderov and Equilibrium (Matt)

Read one another's blogs and find out about each different theory.  You can ask others for help with thinking of sample MOVING IMAGE texts to include to analyse through the lense of the theory.

If you finish, continue your research for your Case Study.

MEST 3 Section B

Question 7

0 7 ‘To connect, to create, to share creativity or thought, to discuss, to collaborate, to form groups or to combine with others in mutual interests or passions. If you can’t see the
point of any of those things, you will not see the point of Facebook.’
(www.guardian.co.uk)
What opportunities and/or disadvantages do new and digital media have for audiences?
(48 marks)
Advantages

• allow people to create own youtube clips, for example of The Dark Knight rises - UGC uploaded clips out took the actual trailer in terms of numbers of views.
• you can create your own web pages easily so people are able to set up businesses or promote their brand easily.  In the film industry this works with smaller, independent production companies who are more able to connect with fans.
• sharing ideas on Twitter and facebook allows immediete reactions from people and means brands/companies/films/celebrities can interact with fans straight away.
• increases opportunities for freedom of speech.   Can also be a disadvantage - guy blowing up airport. 
• allows niche audiences to grow.
• no corperations to stifle the creative process.  Birdemic film, not allowed into cinemas but advertised online - word of mouth on Twitter and facebook got it to Cannes. 
• easier to access pirate copies of films and TV shows. 
• access to celebrities lives in a way we've never had  - Twitter allows this barrier to be broken down.  Eg  Oscar Pistorious. 

Disadvantages